Contact segmentation is the process of dividing your contact list into smaller lists (segments) based on common characteristics. This helps you to target your campaigns at the intended demographic.

Managing a Contact Segmentation

You can create or modify a contact segmentation through the Segmentation window in Contact Manager. To access the Segmentation window through Contact Manager:

  1. On the Configure tab, click Contacts > Contacts.
    The Contacts window appears.

  2. On the Contacts tab, click the ellipsis iconellipsis icon.
    The Segmentation window displaying a table of contact segmentation templates appears.

    For information about how to manage segmentation, see Segmentation.

Previewing a Contact Segmentation

You can preview a contact segmentation through Contact Manager. To do so:

  1. On the Configure tab, click Contacts > Contacts.
    The Contacts window appears.

  2. On the Contacts tab, in the Segmentation Templates field, specify the segmentation template that you want to preview.

  3. Click Preview.
    The Segmentation Preview window displaying a preview of the segmentation, along with the count of contacts in each segment (grouping rule), appears. 

    • If you want to view the segments that do not contain any contacts, select the  checkbox.
    • If you have modified the segmentation template or contact data, click the Force Reload button  to refresh the preview.