Customer analytics show how many customers were active for a given period and how many of them were based in a given geographic location.
Viewing Customer Analytics
To view the customer analytics, in the left pane, hover over Analytics, and then click Users.
The Activity window displaying the Users tab appears.
Statistics
The Users tab contains the following sections:
- All Users Breakdown: Displays the following statistics:
- Number and percentage of customers who were active.
- Number and percentage of customers who were not active.
- Total number of customers.
Geography: Displays the number (Active Users) and percentage of customers ((%) of all active)) who were active based on their cities, along with a map in which those cities appear in blue.
Geography Report
The geography report contains information about how many customers were based in a given country, region, or city.
Viewing and Downloading the Report
To view and download the geography report:
- In the left pane, hover over Analytics, and then click Users.
The Activity window displaying the Users tab appears. In the Geography section, click Report. Alternatively, on the User Summary menu, you can click Geography.
A map appears in which the locations where the customers were based appear in blue. A table displaying the number (Active Users) and percentage of customers ((%) of all active)) who were active based on their locations also appears.- Click Download Report.
The geography report is downloaded. The report contains the following sheets:- Geography_summary
- Users_list
Downloaded Report Statistics
The following table describes the columns that appear in the Geography_summary sheet of the downloaded geography report.
Column | Description |
---|---|
Geography | Country, region, or city in which the customers are based. |
All Users or <name of segment> | Number of active customers who are based in the location. |
(%) of All All Users or (%) of All <name of segment> | Percentage of active customers who are based in the location. |