This section describes the messaging channels available on the SmartReach portal. You can configure Chat, Email, SMS, and WhatsApp channels to communicate with your customers.

You can configure an email, SMS, or WhatsApp Digital Point of Contact on CXone.  You can then use the same Digital POC for SmartReach campaigns and Contact Manager CRM communications. 

When you are using a CXone channel, your outbound campaigns are executed using SmartReach. SmartReach supports compliance-related functionality, such as unsubscribe requests.  If the customer replies to a campaign message (outside of an automated unsubscribe scenario), they are routed to the CXone agent.