LiveVox's Campaign Management is an easy-to-use, drag-and-drop, filter-based functionality that lets you create, manage, and optimize highly-targeted voice and digital campaigns without the need for coding or IT support.
A campaign is a series of planned actions or events, typically used to achieve a specific marketing or advertising goal. LiveVox campaigns consist of a list ofcontact recordsto which you assigndialing strategiesand initiate contact with your customers based on their preferences. Campaigns let you target a specific audience for a specific duration, and let you define how you will contact them.
LiveVox's Campaign Management functionality works in tandem with LiveVox'sContact Managerto let you easily configure custom and regulatory-compliant campaigns based on your contacts' attributes, interaction history, and channel preferences (voice, email, or SMS).